Gran Vía is in luck, as it has been chosen by WOW, the new concept store, to revolutionize the way we shop.

We are talking about the new concept they have named as "PHYGITAL" that merges two shopping experiences: the physical and the digital.

The fundamental premise of WOW is the "fusion between the Digital experience and the Physical experience", and this becomes a reality thanks to the universe created with more than 250 TOP brands, national and international, within the world of fashion, beauty, tech and decoration, adding soon a unique restaurant space in constant evolution.

We, Born Living Yoga, as a sports brand with an athleisure line, are excited to belong and be physically present in this revolutionary retail concept, where we will have the opportunity to be in the latest trends, thanks to all the events, fashion shows and surprises that WOW has prepared.

It is a project led by the "former president" of El Corte Inglés, Dimas Gimeno, Rafael Medina and Hugo Cortada, which is located on Gran Vía 18 in Madrid, in the former Hotel Roma.

The groundbreaking idea of coexistence of generation Z, of the "millennials"... will generate a dynamic community in a trendy space.

From Born, we are waiting for you to visit us starting tomorrow, Saturday, and you can experience the new revolutionary concept of shopping, touching our garments, getting closer to reality, after your digital experience with us.

The experience has only just begun!