Índice
Introducing LUMINA SS26 at a press day that marks a new chapter for BORN
Last Wednesday, March 25th, we lived one of those days that define stages. From BORN we celebrated a very special press day in our pop-up, with a clear objective: to present LUMINA SS26 and share, in a close way, everything behind this new collection.
LUMINA SS26 was born as a natural evolution of our path. It is a collection that speaks of light, movement and openness to new territories. During the morning, we had the opportunity to present this universe to the media, in a meeting led by our founders, Ariane Puig and Álvaro Roca.
For us it was important that it was not just a presentation, but an experience. We wanted attendees to be able to understand the process, touch the garments, discover the details and connect with the inspiration behind each piece. We shared not only the final result, but also the creative journey that has brought us this far.
One of the big steps we take with this collection is the opening of two new universes within BORN: the running and court capsules. With them, we explore new forms of expression where performance and aesthetics coexist, broadening our vision and bringing us closer to an increasingly diverse community.
In the afternoon, we gave way to BORN TO BECOME, a more intimate and close encounter in which we welcomed influencers, friends of the brand and special guests who are part of our community. It was a space designed to share, connect and continue to show who we are.
DJ music and exclusive catering accompanied an afternoon full of conversations, laughter and reunions. Beyond the celebration, this moment also allowed us to listen, gather impressions and receive valuable feedback from those who live the brand from the inside.
This press day was much more than the presentation of a collection. It has been a way to reaffirm who we are today and where we want to go. In BORN we continue to build from creativity, community and the desire to constantly evolve.
